Step 1. In depth analysis and devising a digital marketing strategy
Our team of experts conducted an in-depth analysis of their potential, products they market, relevant short & long-tail keywords and the competition. We devised a fast-paced 3-month strategy aimed at SEO and precise Ads to their potential customers.
Step 2. Reaching No1 rank on Google
Website facelift and Search Engine Optimization
We developed a more visually attractive site, precisely optimized for relevant keywords that was a magnet for search engines.
Using the combination of SMM and Facebook and Instagram Ads, we created a big social media fan base for our clients agency. Using precise targeting, we made sure all of the social media followers were also potential customers.
Our experts crafted state of the art Landing pages for different boat tours, aimed at attracting leads and driving sales.
Boosting the organic SEO
The task was challenging because of the high competition in the niche. Using the landing pages as well as the blog section of the site in combination with strong SEO, backlink building, Social media and Influencer marketing, we drove organic traffic at a fast pace.
Google reacted quickly on the drastic increase of relevant traffic and our client’s webpage ranking skyrocketed, leaving the competition behind.
Step 3. Driving sales with Ads
Our team created a series of ads, precisely targeting potential customers – US residents currently in the Mediterranean area, interested in boat tours and tourist hotspots offered in the tour package. We combined Google Search and Display ads with Facebook and Instagram ads.
Precise targeting with Google
Carefully selected short and long tail keywords in Google Search campaign started reeling in significant traffic to our landing pages. Display campaigns made sure attractive offers for our client’s boat tours were on all relevant web locations our potential audience visits. Our ads worked perfectly, generating over 40 leads per day.
Facebook and Instagram Ads
Our expert team created a series of Facebook and Instagram ads, including video ads designed by our video production team. Ads were aimed to incite wanderlust, raise awareness about boat tours and offer discount packages. Careful audience targeting and relevant ads brought fantastic results. Website traffic was increased by 519%, and more importantly:
Sales started exploding!
But that was not all.
Step 4. Remarketing
Only 2% of all visitors to the landing page turn into customers. That means 98% potential customers leave the site and probably never come back. We tracked all of the traffic on our landing pages as well as the traffic from interactions on our social media.
Following potential customers with ads
Using our remarketing lists we made sure our ads were following potential customers while surfing, reminding them on our client’s boat tour offers. We also used our remarketing lists to create similar audiences and reach even more potential customers. Results were excellent.
We managed to secure 25 times more leads resulting in the overall 220% sales increase!
Our client is currently No.1 in Google search for most relevant keywords in the niche with sales continuing to boom and plans to expand the Boat tour agency in other countries. We continue to be agency’s digital marketing partner.
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Before Page 3 of Google search Mediocre sales Inefficient leads Poor website traffic |
After No.1 on Google search 220% Sales increase 25 X Lead increase 519% Website traffic increase |